Different Division is an independent creative collective based in Singapore. Assembled upon the creative brief, our team of expert creators help businesses to discover and realise their brand differentiation through strategic creative design.
Creative Services
01 / Discover
Brand Audit / Market Research / Stakeholder interviews
02 / Define
Brand Strategy / Brand Positioning / Brand Architecture / Brand Manifesto / Naming & Taglines / Verbal Identity /
Customer Journey Mapping
03 / Design
Visual Identity / Editorial design / Packaging design / App & Web design / Retail design / Environmental graphics / Signage & Wayfinding
04 / Deliver
Brand guidelines / Brand guardianship
For references to specific type of work, you can drop us a line here
Founder / Creative Lead
Gene Wang is a brand designer who brings idealistic and conceptual vision to inspiring designs that communicate across multi-channels of the brand. In the spirit of creative excellence, Gene welcomes collaborations with other creatives to take on projects together and push the boundaries of design.

Past Creative Roles
Assoc. Design Director at Fitch
Designer at FutureBrand
Designer at Immortal Design
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