Different Division is an independent creative collective based in Singapore. Assembled upon the creative brief, our team of expert creators help businesses to discover and realise their brand differentiation through strategic creative design.
Creative Services
01 / Discover
Brand Audit
Market Research
Stakeholder interviews
02 / Define
Brand Strategy
Brand Positioning
Brand Architecture
Brand Manifesto
Naming & Taglines
Verbal Identity
Customer journey mapping
03 / Design
Visual Identity
Collateral design
Packaging design
App & Web design 
Retail design
Environmental graphics
Signage & Wayfinding
04 / Deliver
Brand guidelines
Brand guardianship
Founder / Creative Lead
Gene Wang is a brand designer who brings idealistic and conceptual vision to inspiring designs that communicate across multi-channels of the brand. In the spirit of creative excellence, Gene welcomes collaborations with other creatives to take on projects together and push the boundaries of design.

Past Creative Roles
Assoc. Design Director at Fitch
Designer at FutureBrand
Designer at Immortal Design
Back to Top