Aqueen Hotels aim to be the market leader in value accommodation in Singapore and the region. The visual brand identity depicts a star-inspired icon formed by five feathers. The star symbol is synonymous with hospitality and doubles as a versatile graphic device for all the brand's touchpoints. A series of communications collateral, in-room ephemera and a wayfinding system was designed as part of the Aqueen brand programme.
Completed at Immortal Design

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