POP-UP EXPERIENCE DESIGN
ANCIENT REMEDIES FOR
MODERN HANGOVERS
Inspired by the nightlife culture in Singapore, we created an immersive pop-up experience to encourage young adults to connect with traditional Chinese medicine in a fun and contemporary way. The experience encouraged engagement, interaction and social sharing, introducing a younger generation of consumers to Eu Yan Sang, one of South-East-Asia's oldest TCM brands.
Completed at Fitch Design

View other projects

Back to Top