Layers of the Mind
Incognition is a brand consulting agency with a focus on the psychological aspects of branding. Based on a cognitive theory first proposed by Dr. Steve Bunce in 2006, which explains the act of unconscious thinking, the Incognition way of branding leverages on the stronger processing power of the unconscious mind.
The brain scan illustration became the key visual for the brand identity. The fracture lines were added to intrigued the audience, providing Incognition the opportunity to introduce their unique consulting methods.
Completed at Different Division