BRAND IDENTITY DESIGN
SAPURAKENCANA DRILLING
The Volvo ocean race is the ultimate test of man and machine against the most extreme and relentless challenges nature can throw at us. Similar to offshore drilling, we ensure our drilling teams and machineries are at their very best to overcome any challenges ahead. It’s not for everybody – only the toughest belong out there.

A new graphic device was created for the SapuraKencana Drilling to differentiate the brand amongst the rest of the sub-brands within the SapuraKencana Petroleum group. The graphic device took its main inspiration from the SapuraKencana symbol, while exploring further into other references that identifies with SapuraKencana Drilling to create the hexagonal helicoid graphic was created.
Completed at Futurebrand

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